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标题: Advertising 广告 [打印本页]

作者: Helen    时间: 2019-6-13 11:44
标题: Advertising 广告
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Advertising has already become a very specialized activity in modern times. In today’s business world, supply is usually greater than demand. There is great competition between manufacturers of the same kind of products because they want to persuade customers to buy their particular brand. They always have to remind their customers of the name and qualities of their products by advertising. The manufacturer advertises in newspapers and on the radio. He sometimes employs salesgirls to distribute samples of his products. He sometimes advertises on the Internet as well. In addition, he always has advertisements put into television programs that will accept them. Manufacturers often spend huge sums of money on advertisements. We buy a particular product because we think that is the best. We usually think so because the advertisements say so. People often don’t ask themselves if the advertisements are telling the truth when they buy advertised products from shops.

广告已经成为当今时代一项非常特殊化的活动。在今日的商业世界,往往供大于求。同一类产品的不同制造商竞争激烈,因为它们都想让消费者买自己的品牌。他们总需要通过广告的方式提醒消费者自己产品的品牌和质量。制造商在报纸和广播里投放广告,有时雇用销售小姐分发产品样品,有时在互联网投放广告,经常在电视节目中播放广告让消费者接受它们。制造商经常要投入大量的钱来做广告。我们买某种商品因为我们认为它是最好的。我们通常这样认为是因为刚刚上这么说。人们在商店里购买广告宣传的产品时往往不会问问自己广告宣传的是否属实。



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Advertising 广告




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